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University of Rochester Senior Manager, Wilmot Cancer - 224639 in Rochester, New York

Senior Manager, Wilmot Cancer

Job ID



Health Sciences

Full/Part Time


Favorite Job




Full Time 40 hours Grade 054 Public Relations & Comns MC


8:30 AM-5:00 PM


General Purpose:

Reporting to the AVP of Communications, the Senior Manager of Wilmot Cancer Institute (WCI) Communications serves as a strategist, high-level subject matter expert, senior content producer, and team leader who ensures creation and distribution of communications content to support Wilmot Cancer Institute’s strategic plan and the goal of becoming a designated cancer center of the National Cancer Institute. The Senior Manager supervises individual members of the WCI communications team. Working closely with the AVP for Communications and the WCI leadership team, the Senior Manager helps to lead development of effective communication plans and ensures delivery of high-quality, timely, engaging content that meets measurable goals.

Duties and Responsibilities:

Under minimal direction and policy guidance, with latitude for independent judgment, the Senior Manager provides:

Communications Strategy and Service Line Support (25%)

  • Serves as a subject-matter expert for Wilmot Cancer Institute. Maintains close working partnerships with the WCI leadership team to actively support development and implementation of communications plans that guide the majority of work being produced by the WCI communications team.

  • Works closely with the Marketing and Advancement teams supporting WCI to integrate plans and projects in support of WCI’s strategy and business objectives.

  • Generally serves as a senior writer and team leader for content creation, managing work requests that come directly from WCI leadership, faculty, and staff.

  • Consistently analyzes metrics and coaches team members to strengthen the quality and impact of work.

Communications Planning and Consulting (25%)

  • Serves as a communications “consultant” and content leader for projects as needed. Consultative elements include, but are not limited to: drafting original communication plans, identifying target audiences and matching to appropriate channels, outlining and/or implementing strategies and tactics for complex projects, such as communications support for the NCI designation process.

Content Creation and Execution (25%)

The Senior Manager will manage and execute an individual portfolio of moderately complex communications projects.

  • Develops and writes a variety of content aimed at internal and external audiences including, but not limited to, leadership presentations (slides and scripts), WCI strategy documents, news and feature stories, newsletter articles, website copy, news releases, video scripts, email memos , and social media posts. The Senior Manager takes on a variety of projects, backfilling teams and individuals they supervise as needed.

  • Develops and executes promotional and/or integrated marketing programs. Produces pamphlets, brochures, bulletins, fliers and other materials that support WCI programs or one-off assignments (i.e., award nominations, event remarks) with little or no review by AVP.

Publicity Support (10%)

  • Supports local, national, and international publicity for noteworthy WCI research, clinical care, and education initiatives via traditional print, broadcast and online media outlets. Includes earned-media outreach via news releases, events, media pitches targeted to strategically identified, high-impact reporters and outlets, phone calls, and bylined opinion pieces or feature stories. Also includes responses to media queries by facilitating interviews, preparing media statements, and answering questions.

  • Serves as chief spokesperson for the cancer center to news media, with support from the WCI Director and AVP for Communications

  • Assists the AVP in drafting materials to manage communications response to issues that could negatively impact URMC’s reputation or reduce support from external or internal audiences.

  • Provides incident command center support for emergencies and drills.

Leadership and Management (10%)

  • Manages HR needs of the dedicated WCI Communications team including, but not limited to: making hiring recommendations, training, ongoing supervision, personnel issues and actions, and conducts performance reviews.

  • Supervises cross-functional and cross-departmental teams, as needed, which produce content to support major WCI initiatives encompassing scientific research, medical education, and/or clinical departments.

  • Evaluates and makes recommendations regarding opportunities to expand storytelling formats, techniques, and applications.

  • When budgets are assigned for communications activities, ensures they are met.

Other duties as assigned (5%)

Supervision / Direction:

This position reports to the Assistant Vice President, URMC Communications, and is responsible for the supervision of WCI Communications staff.



  • Bachelor’s degree in communications, journalism, or related field that includes some writing experience required; 7 years of experience in a strategic communications role required, 10 years of experience preferred; health care experience, especially in an academic medical center setting preferred; or an equivalent combination of education and experience.

  • 3 years of supervisory or management experience strongly preferred.

  • Experience in creating and implementing strategic communications plans with proven results.

  • Must understand and ensure compliance with HIPAA requirements and URMC policies for protecting patient privacy and other confidential information

  • Must demonstrate a commitment to supporting diversity, equity, and inclusion practices at Wilmot and URMC

  • Demonstrated proficiency in writing and editing content based on target audience, with ability to analyze, condense, and synthesize information and ability to provide accurate analysis and summaries as needed in a fast-paced, high-demand environment

  • Knowledge of and/or experience in contributing to social media platforms

  • Strong organization and project management skills

  • Extraordinary ability to deal with multiple, competing priorities with minimal supervision

  • Strong written, oral, and interpersonal communications skills; comfortable talking to all levels of faculty/staff, and in front of groups

  • Ability to work independently and within a collaborative team

  • Experience with HTML programming, content management systems, data analysis, metrics presentations, photo and video capture/editing, PowerPoint presentations and/or graphic design would be a plus.

  • Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs.

  • Creativity in matching ideas with effective, engaging, and achievable storytelling approaches.

  • Occasional night or weekend work

  • Position is available on-call, as needed, for responding to overnight or weekend media requests or social media monitoring on a rotating basis—no more than one out of every six weeks, with much scheduling flexibility

NOTE: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required

How To Apply

All applicants must apply online.

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