Public Relations Project Asst

Rochester, NY


Assists with and produces social media posts to support the mission of the University of Rochester Medical Center (URMC) Communications and Public Relations Department. This position provides a current or former student with opportunities to better understand and appreciate the scope of work within a corporate social media communications function by rotating among the following areas of social media management: monitoring and auditing institution accounts; content creation including graphics and video production; metrics review and analysis. Additional opportunities to contribute to traditional media communications efforts may also exist.

NOTE: This is a temporary assignment expected to last 8 to 12 weeks, depending on work identified and schedule of individual.


  • Supports URMC’s social media team with monitoring and auditing URMC’s social media accounts across Facebook, Twitter, Instagram, LinkedIn and YouTube. This includes updating our database of account information, including activity and engagement level for select accounts, and owner information.

  • Supports URMC’s social media team by working with page managers to create engaging content – using web stories, photography, videography and other multimedia skills – for our social media sites that aligns with the organization’s goals and mission.

  • Conducts reviews of social media and related communications metrics and analytics to continue to improve content for the department’s primary social media channels.

  • Assists with researching and writing news releases, web content and internal stories for clinical areas including Golisano Children’s Hospital, Wilmot Cancer Institute, and UR Medicine service lines. This may include interviewing faculty and staff members or patients to create and write engaging stories. Direction and guidance will be provided.

  • Accompanies staff on media interviews and supports news conference logistics as needed.

  • Attends staff meetings.

  • Other duties as assigned


  • Must have completed at least four semesters of study in a Journalism, New Media, Public Relations, Communications or similar curriculum at an accredited college or university required.

  • 1 year of professional work experience; or equivalent combination of education and experience required.

  • Demonstrated proficiency in the usage of various social media platforms and Microsoft Office required.

  • Ability to exercise good judgment, maintain confidentiality and make efficient decisions in areas of discretion, responsibility, quality, purpose and time required

  • Ability to present information effectively, both in writing and verbally, and communicate clearly and efficiently with individuals at various levels of the organization required.

  • Must be able to convey information to others succinctly, professionally, and in a way that is easily understood required.

  • Strong attention to detail, planning, organizational and critical thinking skills required.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $ 15.00 - $ 25.48 Hourly

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Location: Health Sciences
Full/Part Time: TAR
Opening: Time as Reported Grade 001
Schedule: 8:30 AM-5 PM