Reporting to the Director of Alumni Relations Communications, the Marketing Manager assists with marketing communications campaigns to support the engagement objectives of the Office of Alumni Relations and Constituent Engagement. With a goal of building lifelong relationships with the University’s 125,000+ living alumni and increasing engagement in key regions, the Office runs several events and programs annually including Meliora Weekend. The Marketing Manager for Alumni Communications plays a key role in the development and writing of a variety of alumni collateral, including: print, digital, and electronic communications. This includes preparing copy, creating compelling messages, and consistent performance analysis of marketing efforts to continually improve strategies.
This position has a focus on writing, developing marketing plans, and creating content for communications that support strategic Advancement priorities–including alumni events. The constituent areas of focus for this role includes, but is not limited to: young alumni, students, career, regional, volunteers, and equity and inclusion programs.
Program Marketing Strategy
Collaborate with the Director to help write cohesive marketing plans that outline strategies, tactics, and in concert with the other Marketing Manager, a communications calendar either on a fiscal year or calendar year basis.
Develop approaches to support Alumni Relations programs and events that meet both short and long-term goals and objectives of the office. Analyze current UR methods and those of other institutions to create best practices.
Help create a seamless student-to-young alumni messaging strategy that encourages engagement.
Work with the Director to amplify class notes presence in all facets, including but not limited to, the alumni website, Rochester Review magazine, Rochester Buzz , digital newsletter publications, and in work with reunion and class programs team.
Attend video and photo shoots as a representative of the University, and steward alumni who are being featured.
Content Marketing and Promotions
Serve as the primary alumni relations writer and content producer for a variety of mediums including email, print, social, and digital efforts while balancing existing sources, and new content creation to ensure a consistent message for all recipients.
Write, and develop content, including event marketing and newsletter features.
Develop engaging and enticing event communications.
Help identify stories and alumni feature ideas for content and promotion as well as interview them and draft content from these experiences.
Liaison with managers across Advancement and the University to build partnerships and identify areas of collaboration.
Write content for publications outside of Alumni Relations and Advancement, as needed, that focuses on and highlight key organizational priorities, whenever possible.
Uphold the use of Alumni Relations project protocol, including: use of the communications request form, approvals routing, and internal distribution. Be the main point of contact for process revisions and distribution.
Serve as a backup for the Social Media manager when necessary.
Meliora Weekend duties as assigned (duties become a priority from July-October).
Other duties as assigned
Bachelor's degree required
3-4 years of marketing, project management, communications, alumni relations, development, or comparable experience, preferable in a higher-education setting
Prior event marketing promotion experience not required but helpful.
Prior experience working with vendors, including graphic designers, printers, and mailing services.
Outstanding communication skills, including direct interpersonal skills.
Excellent organization, project management, and proofreading skills, with an ability to manage and prioritize multiple projects with keen attention to detail.
Knowledge of social networking media, particularly Facebook, LinkedIn, Twitter, TikTok and Instagram.
Comprehension of email marketing software platforms; Emma, Litmus, Salesforce, and iModules (subject to change) preferred.
Knowledge of basic database programming technology and management.
Understanding of web-based technologies, including basic knowledge of HTML.
Knowledge of design applications such as Photoshop and Illustrator, and proficiency with the Microsoft Office suite of products preferred.
Ability to approach assignments in a proactive manner and look for ways to improve internal processes.
A personal belief in mission, goals and objectives of private higher education and a desire to change the world.
Ability to work as a member of a team to accomplish objectives.
Occasional travel; some evening and weekend work.
The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range: $ 53,500 - $ 74,900 Annually
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Location: Central Administration
Full/Part Time: Full-Time
Opening: Full Time 40 hours Grade 055
Schedule: 8 AM-5 PM; SOME WKENDS/HOL