iZone Brand Manager

Rochester, NY


The Brand Manager serves a critical role for the Barbara J. Burger iZone, a programming and services hub for student innovators and changemakers looking to accelerate their positive impact in the world. At iZone, students are able to explore their ideas for social, cultural, community and economic impact.

The Brand Manager is a member of iZone’s leadership team, driving a variety of initiatives focused on connecting students to iZone and then guiding them as they explore and communicate ideas for impact through the design, marketing, and co-development of events, workshops, and academic programming.


Communication & Storytelling

  • Advise the student marketing team, helping them to develop the leadership skills to successfully carry out their duties by engaging in weekly 1:1s.

  • Oversee iZone social media channels and email distribution lists and develop best practices for employees to clearly and consistently be aligned with iZone and Libraries’ brand.

  • Lead the development of the narrative of iZone’s impact.

  • Lead and develop cross-departmental marketing efforts; Implement wayfinding strategies for helping students understand where and when to go to iZone partners, collaborators, and competitors; Manage patron communication.

Product Marketing & Brand Management

  • Contribute to the development, design, and implementation of new events, services, and programming that support iZone’s mission

  • In conjunction with the Curriculum Design Lead, lead the design of marketing and branding materials or elements for workshops, coursework, etc. in a way that is consistent with departmental branding.

  • Serve as a representative of the program and a spokesperson at iZone-hosted events, including public speaking and presentations.

  • Identify & conduct outreach to future collaborators to develop programs & workshops within the libraries Develop and deliver content on marketing for the Rochester Creators Program and manage the cohort experience.

Student Employee Management & Development

  • Manage the student employee marketing team including their division and execution of roles, goals, and responsibilities, providing guidance and quality management;

  • Participate in the recruitment and hiring of student employees.

  • Supervise day-to-day student projects.

  • Design weekly team meetings that enhance team collaboration and mission-alignment.

  • Advise the development of budget, manage student operating budget.

Space Management and Optimization

  • Serve as the primary point of contact for iZone, including leading internal/external pop-up requests for space and event logistics, through LibCal.

  • Report space usage data per semester to create space use policies for improved organization.

  • Proactively seek and propose ways to improve the user experience and increase engagement in the space; space optimization.

  • Use communication channels to reveal user needs and service breakdowns to improve the user experience.

  • Coordinate assessment activities and reporting, including implementing methods to track and report data on programs and events and engaging in efforts to provide timely data for external reporting.

Other duties as assigned

  • Assist with day-to-day operations, forms, tracking, and reporting.

  • Participate in intercampus project committees.


  • Bachelor’s Degree required

  • Bachelor’s Degree in Marketing and Communications preferred

  • 2 years related work experience, including 1 year working with minimal supervision required

  • 2 years’ experience in designing marketing and education plans required

  • 2 years in a user-facing and engaged role required

  • Microsoft Suite (Excel, PowerPoint, Word) required

  • Exceptionally organized with attention to detail required

  • Strong interpersonal skills required

  • Proactive problem-solver required

  • Facilitation skills required

  • Program design skills required

  • Ability to optimize organizational processes required

  • Ability to work independently and in a team required

  • Strong verbal and written skills required

  • Dedicated to continuously improving user-experience required

  • Demonstrated commitment to the values of diversity, equity and inclusion required

  • Basic graphic design experience preferred

  • Previous event coordination experience preferred

  • Previous marketing coordination experience preferred

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $23.0 - $33.32 Hourly

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Apply for Job

  • Careers

  • Sign In

  • New User

Location: Central Administration
Full/Part Time: Full-Time