DBP Program Analyst

Rochester, NY



The Coordinator for Communication & Technology Applications is a member of the Finance and Administration team in the Division of Developmental Pediatrics (DBP) supporting communication and business process efficiencies for the entire Division. With minimal direction and considerable latitude for decision and control, the incumbent is responsible for maintenance and improvement of the Divisions website, SharePoint sites, training platforms and social media forums. The incumbent also serves as the application expert for the division, advising on the selection, implementation, use and functionality of social media, tele-health, data management and other applications used to support day-to-day activities in research, training, clinical supports and community engagement. This role is responsible for developing and managing divisional policies related to marketing products, business processes and data management. Collaborates closely with the Web Services team in the Department of Pediatrics and Information Services Division to ensure consistency and share best practices across the department and Medical Center. Supports strategic goals established by the Executive Committee by implementing web strategy to improve communication, organization, efficiency and effectiveness of Division operations. Demonstrates ICARE* values in each of the major responsibilities.


Investigate and develop strategies for technology integration and use optimization

  • Attend team meetings (clinical, research, training, SCDD) to identify gaps in efficiencies or challenges related to communication and productivity.

  • Conduct investigation of available applications for ability to address divisional problems in a cost-effective manner. Present technology options to Division Administrator and Executive Committee.

  • Learn key functionality of applications in use. Learn (self-teach) the more complex functions as needed to improve divisional performance.

  • Develop training plan for division faculty and staff to become proficient on applications that are widely used (i.e., SharePoint, Zoom, MSOffice products).

  • Work with ISD and IRB to review and gain institutional approval for use of applications required as part of sponsored programs.

  • Serve as divisional eRecord specialist to improve provider experience and support data extraction as needed.

Manage brand development and use

  • Recommend and apply University policy related to all marketing materials (including website and published documents (including branding and content standards).

  • Review and edit all publications and make recommendations for improvement in order to meet branding requirements and best practices with regard to language.

  • Design and create new materials as needed and to incorporate new technologies and features in order to enhance DPB program communication efforts.

  • Create quick turnaround publications (1-page, 2-sided) for distribution to partners and other stakeholders based on program leadership requests.

Maintain and improve the division website presence, improve design, usability and accessibility.

  • Keep abreast of accessibility legislation and guidelines, making improvements to DBP site to adhere to recommended universal accessibility standards (currently 508/WCAG 2.0 AA).

  • Determine the most effective design for the site structure in order to reduce redundancy and improve DPB programmatic effectiveness. Encourage adoption of new functionality and features in all areas of the website.

  • Identify opportunities to adopt new functionality that improves user experience.

  • Conducts investigations of various computing tools that can be used to improve information delivery over the division’s website. Troubleshoot and analyze various tools for feasibility and develops a pilot program(s) to assess and determine pros/cons prior to full implementation.This work often requires learning how to use available tools in creative ways.

  • Analyze site visit analytics data to determine most effective site structure in order to target content, drive traffic and improve DBP program visibility.

  • Collaborate with Departmental and URMC web teams to develop and test new functionality.

  • Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.

  • Strategically manage information flow to and from primary website to other media.

  • Search Engine Optimization (SEO) for pages and content.

Develop and integrate SharePoint into office business processes.

  • Participate in business process review to identify efficiency opportunities, including use of SharePoint to automate those processes.

  • Design site collection based on divisional needs.Manages SharePoint permissions (and access to data) accordingly.

  • Establish template sites and pages to improve staff compliance and performance.

  • Manage upgrades to future SharePoint versions with ISD.

  • Manage advanced processes (those requiring programming logic and testing) such as workflows, custom web parts, organization of central documentation to increase organizational efficiency.

  • Collaborate with the department of Pediatrics and Information Services Division to implement policies and procedures and advise on best practices.

  • Share expertise and best practices with other University departments.

Provide oversight for use of Social Media.

  • Follow University policy and procedure for requesting and monitoring DBP and SCDD Facebook pages (SCDD, DBP Clinical Services, and UR LEND).

  • Review activity on Facebook pages routinely as directed by University guidelines.Address negative posts appropriately, working closely with the Department of Pediatrics and Public Relations.

  • Train DBP staff on appropriate usage of social media as allowed under University guidelines.

  • Monitor and report metrics and trends describing social media reach.Prepare presentations on effectiveness of social media sites as required for annual Divisional, Departmental and sponsor-mandated reporting.

Other duties as assigned.

  • Provide desktop support for new applications to all faculty and staff.

  • Support Multi-function device as a critical resource.


Bachelor's degree with major course work in social or technical field and some graduate level course work in that field (or library science or information science), and 1-2 years’ experience in the analysis and dissemination of information; or an equivalent combination of education and experience. Knowledge of programming and statistical programming packages would be helpful. Prefer Bachelor's degree in a related discipline such as computer science, business, mathematics, statistics, science or engineering, and 2-3 years’ experience or an equivalent combination of education and experience.

Knowledge of programming and statistical programming packages would be helpful. Familiarity with java-script and HTML helpful. Post-graduate education and 3-5 years related experience in website design is preferred. Technical writing experience and proficiency using social media for communication preferred. Microsoft Office applications and a high degree of familiarity with SharePoint management. Experience in systems evaluation and project management extremely desirable.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Location: School of Medicine & Dentistry
Full/Part Time: Full-Time
Opening: Full Time 40 hours Grade 052
Schedule: 8 AM-4:30 PM

Current Search Criteria