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University of Rochester Communications Associate, SON - 236380 in Rochester, New York

Communications Associate, SON Job ID 236380

Location Health Sciences Full/Part Time Full-Time Favorite Job Regular/Temporary Regular Opening

Full Time 40 hours Grade 052 Public Relations & Comns MC

Schedule

8:30 AM-5 PM

Responsibilities

GENERAL PURPOSE:

Serves as a lead writer and content creator for the School of Nursing (SON). Assists and collaborates to develop and implement integrated communications programs that collectively support the goals of the SON and URMC’s strategic plan. A ssists in executing ongoing communications efforts and campaigns aimed at the School of Nursing’s constituents, including faculty, students, alumni, and external audiences.

RESPONSIBILITIES:

Communications Content Development

  • Works closely with URMC and SON communications teams to align content with prevailing content strategy and editorial priorities.

  • Serves as a creative contributor and assists supervisor in serving as a communications “consultant” for assigned projects. Consultative elements include, but are not limited to: developing basic communication plans based on departmental templates, identifying target audiences and matching to appropriate channels, outlining and/or implementing strategies and tactics, drafting key messages and content for routine projects—such as a faculty leadership announcement, faculty or department recognition, or minor change to existing administrative procedure. Plans are reviewed and approved by a supervisor.

  • Gathers information to develop content by attending meetings, interviewing members of the faculty and staff, reading published articles and other background materials. Works collaboratively with team members to determine newsworthiness and usefulness for external and internal channels, assures deadlines are met, and routes some work through supervisor for editing and clearance.

    Content Creation and Execution

  • Develops and writes a variety of content aimed at internal and external audiences including, but not limited to, online news and feature stories, social media posts, newsletter articles, website copy, news releases, video scripts, email memos, infographics, and PowerPoint presentations. Proposes assignments, or receives from a supervisor or senior team member, as needed. Some work is subject to review by a supervisor or team member.

  • Serves as editor of monthly e-newsletter, assuring content is well-targeted to readership, well-written and engaging, and that newsletter is consistently delivered at pre-determined intervals. Work includes, but is not limited to: creating and publishing print or online newsletters as assigned; maintaining editorial planning calendars; interviewing faculty, alumni, staff member or others; drafting articles for publications (NURSING magazine), story summaries, and headlines. Oversees photography.

    Social Media Content Development and Execution

  • Oversees, grows and more deeply leverages SON’s existing social media communities, including driving traffic to and managing pages on Facebook, Twitter, LinkedIn, and Instagram. Examines and evaluates opportunities to develop and populate SON presence on new and emerging platforms.

  • Works closely with Student Affairs Office and Enrollment Communications Associate on messaging for prospective students, applicants, and current students, and with Advancement and Alumni Relations Office on messages aimed at alumni.

  • Serves as a liaison for feeding content to URMC’s social media platforms. Maintains a social media content calendar and metrics reporting dashboard. Creates and designs social graphics when necessary in accordance with University’s brand standards.

    Publicity Support

  • Coordinates placement of moderately complex news stories in print or broadcast media as needed. Under supervision, work includes, but is not limited to: interviewing faculty, staff members or others; drafting media pitch letters, suggested talking points, responses to media requests, news releases or media statements; interacting with news reporters via email and live conversation; coordinating media interviews, videography and photography; and reporting on results.

  • Proactively works to identify newsworthy subjects, assists with media pitching as needed, and fosters positive relationships with media to promote SON visibility locally, regionally, and nationally.

    Integrated Marketing Program Support

  • Collaborates with team members and coordinates with URMC Marketing as needed to develop and execute promotional and/or integrated marketing programs. Produces with supervision pamphlets, brochures, bulletins, fliers and other materials that support programs or other one-off programs (i.e., award nominations).

  • Integrates and balances organic vs. paid content to meet competing objectives.

    Administration Support

  • Provides monthly reports on e-newsletter performance and/or publicity results that analyze opens, click rates and other factors, making recommendations and conducting tests to improve performance. Work is often reviewed for final editing and alignment with institutional strategy.

  • Participates in department and/or other meetings as assigned.

    Other duties as assigned

QUALIFICATIONS:

  • Bachelor’s degree in communications, journalism, or related field that includes some writing experience required

  • 3 years of related experience required

  • or equivalent combination of education and experience required

  • Demonstrated proficiency in writing and editing moderately complex content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required

  • Knowledge of and/or experience in contributing to social media platforms required

  • Strong interpersonal, written, and oral communications skills; comfortable talking to all levels of faculty/staff, and in front of groups required

  • Ability to work independently and within a collaborative team required

  • Knowledge of HIPAA privacy rules and ability to manage HIPAA consent authorization process for stories involving a patient’s personal health information preferred.

  • Strong organization and project management skills preferred

  • HTML and content management system experience preferred

  • Experience with data analysis and metrics presentation preferred

  • Power Point and basic photo editing and/or graphic design experience preferred

  • Interest in emerging Web technologies

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

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