This position will focus on internal (interdepartmental and University-related) and external communications to support all employees of the Developmental and Behavioral Pediatrics Department Internal communication goals include promotion of a supportive, team-based work environment where information is shared readily and easily accessible to all employees. External communications will include website optimization and continuous content upkeep. The Communications Specialist will have a dotted line reporting structure to Pediatric Web design team to ensure social media presence, website development and digital marketing strategies for the DBP Department meets industry best practices and URMC brand and marketing standards. Marketing outreach will be geared toward referring physicians as well as directly to the consumer.
Oversee use and maintenance of communication support tools to disseminate information to all departmental employees- including but not limited to:
University updates, overall changes impacting employees, departmental announcements, employee recognition, resources, and reminders.
Use communication support tools to keep information current and useful, increase communication regarding operational functions, and to improve the overall work experience for the department
Optimize and maintain external communications (i.e. website, social media accounts, traditional print media) in accordance with best practice and URMC guidelines. along with meetings (in-person and remote) including practice outreach.
Under guidance of the Admin and Finance, and in concert with URMC Marketing, work to implement market data findings into digital and traditional marketing strategies aimed at referral sources and consumer education/awareness and outreach
Establish and maintain a regular schedule for soliciting and documenting information from faculty and staff members regarding status of service lines, updates, initiatives, accuracy of existing content.
Establish and maintain a routine schedule for visiting and connecting with all locations and department divisions in order to become and remain familiar with the departmental functions, understand needs and services, and optimize morale.
Participate regularly in community events to share and disseminate plain language information on DBP programs to consumers.
Provide oversight and coordination for use of social media:
Follow University policy and procedure for requesting and monitoring DBP and SCDD Facebook pages, Instagram, and X (formerly Twitter), (SCDD, DBP Clinical Services, and UR LEND).
Review activity on social media pages routinely as directed by University guidelines. Address negative posts appropriately, working closely with the Department of Pediatrics and Public Relations.
Train DBP staff on appropriate usage of social media as allowed under University guidelines.
Monitor and report metrics and trends describing social media reach. Prepare presentations on effectiveness of social media sites as required for annual Divisional, Departmental and sponsor-mandated reporting.
Coordinate and manage reporting for division programs, including SCDD and LEND
Serve as the primary manager for the National Information Reporting System (NIRS), including coordinating all data entry and data exports
Contribute data exports and related materials to annual reports (i.e., every year) and close out reports (i.e., every 5 years)
Support DBP faculty and staff in data entry and reporting, including providing direct support and supervision, developing user-friendly reporting systems, and regularly managing data quality
Work with LEND and UCEDD administrators to cross-pollinate program data, to ensure comprehensive reports to federal funders
Design, manage, and analyze consumer satisfaction surveys and related data, as required by SCDD federal funders.
Serve as an accessibility liaison to Department of Pediatrics Web Services. Maintain and improve the division website presence, improve design, usability and accessibility.
Keep abreast of accessibility legislation and guidelines, making improvements to DBP site to adhere to recommended universal accessibility standards (currently 508/WCAG 2.0 AA).
Determine the most effective design for the site structure in order to reduce redundancy and improve DPB programmatic effectiveness.
Identify opportunities to adopt new functionality that improves user experience.
Coordinate with Pediatrics Web Services around site analytics data to determine most effective site structure in order to target content, drive traffic and improve DBP program visibility.
Collaborate with Departmental and URMC web teams to develop and test new functionality.
Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.
Communicate with Pediatrics Web Services around strategies to ensure visual accessibility and plain language of website content
Provide general technical support to DBP:
Provides desktop support for new applications to all faculty and staff
Coordinate and train on project management systems and required communication tools (e.g., Zoom, Microsoft Teams, SharePoint)
Provide tech support for large virtual meetings essential to division functions, including LEND and ECHOs
Bachelor’s degree in communications, journalism, or related field that includes some writing experience required
One year of experience in newspaper or magazine writing, either in broad subject areas or in a specialized field (physical sciences, social sciences, etc.) required; + Or an equivalent combination of education and experience required. + One to three years progressive experience in patient care, marketing, public relations, communications, practice management, medical sales, or other health related field or equivalent combination of education and experience preferred + Experience with technical support preferred
Must possess excellent verbal and written communication skills. Knowledge of and/or experience in contributing to social media platforms. Knowledge of HIPAA privacy rules and ability to manage HIPAA consent authorization process for stories involving a patient’s personal health information. Demonstrated proficiency in writing and editing moderately complex content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment.
Ability to work collaboratively and build strong team-based relationships. Must be highly motivated, innovative, and self-starter required. Ability to travel between locations required.
This position requires an annual re-certification in HIPAA awareness and annual renewal of a Strong Commitment contract required. Incumbent must demonstrate dedication to professional development with at least forty hours of training or development activities annually. Keep abreast of trends related to website features and user preferences by self-study, attending job-related seminars, courses or conferences.
The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range: $23.80 - $33.32 Hourly
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Location: School of Medicine & Dentistry
Full/Part Time: Full-Time
Opening: Full Time 40 hours Grade 052 Dev & Behav Pediatrics
Schedule: 8 AM-4:30 PM