University of Rochester Assoc Editor/Writer Public Rel in Rochester, New York

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Full Time 40 hours Grade 053 Simon Grad Sch Operations

Responsibilities

Simon’s Marketing and Communications department is responsible for developing, coordinating, and managing content, information, and news about the Simon Business School, as well as the brand management and communication strategy, as well as crisis communications.

The Communications Officer produces content for print and digital channels and pursues media coverage for significant research and institutional initiatives. The Officer works with faculty and administration to create, manage, and execute communications plans for the School that align with its strategic priorities. S/he also advises the work of other marketing and communication colleagues in these areas.

The position is crucial to an integrated communications effort and understands and fosters the Simon School’s collegial values and academic and marketing goals. It requires interest or experience in one or more of the fields in the areas of coverage, and is responsible for synthesizing complex scholarly writing and concepts. Occasional travel and night/weekend work may be required.

Specific Responsibilities:

Content Creation

  • Creates compelling stories for both internal and external channels. Identifies narratives that showcase leadership initiatives and key Simon priorities, campus activities and events, faculty and student accomplishments, and research and scholarly work that advance the School’s reputation as a global leader in business education.
  • Produces content for Simon’s print and digital channels, including Simon Business Magazine, Rochester Review, News@Simon, and the School’s website, and official social media channels. Understands audiences, channels, and culture, and develops content appropriate for each.
  • Produces multimedia content and collaborates with graphic and web designers, student interns, video producers and photographers. Understands basic best practices of photography, videography, and visual storytelling.
  • Synthesizes complex scholarly writing and concepts to share with a broad, non-specialist audience.
  • Working with the Digital Media Team, writes copy for social media posts, and helps to share content through their own individual channels.
  • Maintains the Simon brand and graphic identity standards; supports and maintains standard operating procedures.
  • Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates Simon’s position via interviews or written responses.

Strategy

  • Manages relationships with faculty, deans, and school School stakeholders with a high degree of professionalism, judgment, and understanding of their goals.
  • Creates mutually-respectful working relationships with faculty, staff, and colleagues by providing consistently sound professional counsel and delivering on agreed-upon outcomes.
  • Working closely with the Marketing team, develops and executes communication plans for school and administrators by understanding the significance of school’s initiatives and/or academic work. Creates strategic presentations for programs.
  • Analyzes communications channels and audiences for clients, including websites, social media, and print pieces, and makes recommendations for how to coordinate content across channels and implement a consistent messaging framework.
  • Coordinates with other communications professionals across the School to achieve institutional goals. Also provides mentoring and counsel to non-professional colleagues in departments who are tasked with implementing communications.
  • Works collaboratively with external constituencies, including other universities, government agencies, PR agencies, corporations (including senior corporate executives), and local, national and international organizations to promote Simon’s leadership.
  • Coordinates with the Digital Media Team to develop digital strategies for key Simon communications and programs.
  • Leads the communications process within developed standards and protocols.

Media Relations

  • Pursues media coverage creatively and determinedly. Contacts local, national, and international editors and reporters to interest them in University stories.
  • Responds to inquiries from local, national, and international news media, student media, and the University community.
  • Using journalistic judgment and writing skills, creates story pitches and other press materials as needed for external release or internal publication, including images, infographics, video clips, and interactive maps.
  • Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews.
  • Reads a variety of publications and follows thought leaders and news trends.
  • Escorts visiting media on campus; coordinates photography and video shoots.
  • Directs maintenance of press distribution lists.
  • May supervise student interns in researching and writing stories.

Qualifications:

  • Bachelor’s degree and 3–4 years’ relevant experience in newspaper or magazine writing or other public relations activity; or an equivalent combination of education and experience.
  • Excellent writing skills for print and online media; knowledge of AP and/or Chicago style.
  • Demonstrated excellence in news judgment and ability to work under pressure. Ability to navigate the University of Rochester’s working environment and the needs of the administration.
  • Excellent verbal and interpersonal skills; ability to provide leadership and counsel.
  • High awareness of current events and trends affecting public opinion.
  • Proven ability to evaluate and solve communications needs quickly. Ability to manage multiple projects to deadline amidst competing priorities. High level of strategic thinking, personal initiative and innovation.
  • Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
  • An intellectual curiosity and interest in assigned academic disciplines, and an ability to translate complex ideas into easily understandable copy for a non-specialist audience

Preferred Qualifications:

  • Bachelor’s degree in English, Journalism, Communications or related field and 5–7 years of relevant experience in public relations, journalism, television, corporate communications or agency work; or an equivalent combination of education and experience.
  • Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.

EOE Minorities/Females/Protected Veterans/Disabled

Job Title: Assoc Editor/Writer Public Rel

Location: Simon Grad School Business

Job ID: 201312

Regular/Temporary: Regular

Full/Part Time: Full-Time